Sell B2B Online
B2B buying has moved online. Business purchasers now expect the same type of seamless digital commerce experiences that B2C shoppers enjoy. However, selling to other businesses comes loaded with unique complexities related to customized pricing, account management, quote requests, and more.
Many B2B companies still rely on legacy systems or B2C-focused platforms ill-equipped to solve for these needs. As a result, business buyers often face frustrating experiences that don’t meet their expectations.
The good news is purpose-built B2B ecommerce platforms like BigCommerce now empower companies to deliver tailored digital experiences that effectively serve business customers and drive online revenue growth.
In this post, we’ll explore:
- Key B2B Buying Expectations
- How BigCommerce Meets B2B Needs
- Top Benefits for B2B Sellers
- FAQs from B2B Merchants
- Why Choose Anchor Group?
- Is BigCommerce Right for Your B2B Business?
Key B2B Buying Expectations
B2B buyers demand convenience, self-service access to products, and fast fulfillment times similar to B2C experiences. However, serving businesses also requires meeting needs like:
- Volume pricing – Custom negotiated rates based on purchase quantities.
- Role-based access – Manage permissions for multiple user types.
- Approval workflows – Route purchase requests according to rules.
- Quick reorder – Easily repurchase from order history.
- Contract visibility – Display negotiated contract pricing/terms.
- Account management – View account status and activity.
How BigCommerce Meets B2B Needs?
With advanced capabilities purpose-built for B2B, BigCommerce provides the flexibility to tailor experiences around business buyers including:
- Custom pricing tools – Apply volume discounts, set up price lists.
- Role-based access – Manager, rep, and guest access levels.
- Approval workflows – Set up approval chains and permissions.
- Reordering tools – Quick order from previous order history.
- Account-specific pricing – Display custom contracted pricing.
- Account overview – Dashboard with all account activity.
This enables businesses to easily self-serve while providing a personalized experience based on their specific pricing levels and contractual terms.
Top Benefits for B2B Sellers
B2B merchants leveraging BigCommerce can achieve significant advantages:
- Increased conversion rates – Deliver tailored business buying experiences.
- Higher order values – Drive add-on purchases with account-specific recommendations.
- Faster reorders – Empower business buyers to quickly reorder.
- Improved loyalty – Deliver contract pricing, terms and self-service tools.
- Sales rep productivity – Free reps from manual tasks to focus on selling.
- Faster new customer onboarding – Allow self-service account registration.
- Omnichannel readiness – Unified data and APIs connect physical and digital.
FAQs from B2B Merchants
Many B2B companies have additional questions before choosing an ecommerce platform:
How do we control which buyers see custom pricing?
BigCommerce allows merchants to easily define pricing rules and role-based permissions to surface contracted pricing only to appropriate accounts and users.
Can our sales reps manage pricing and quotes?
Yes. Rep portals allow sales teams to generate quotes, manage pricing, and view account history without depending on web teams.
How do we connect offline ERP systems to our online store?
Robust APIs enable BigCommerce integration with ERP systems like NetSuite to synchronize data across online and offline channels.
How do we manage a global multi-language site?
With built-in global commerce capabilities, BigCommerce sites can easily be configured to display multiple languages and currencies to serve customers worldwide.
Why Choose Anchor Group?
When selecting an agency partner to bring your B2B commerce vision to life, choose proven expertise. With deep experience across both B2B commerce and the BigCommerce platform, Anchor Group has the specialized skills to handle the unique needs of business sellers. We offer:
- Certified BigCommerce Developers – Our developers are certified by BigCommerce.
- Experience Building B2B Sites – We speak B2B fluently.
- End-to-End Guidance – We handle strategy through post-launch support.
- Proven B2B Methodology – We have playbooks tailored specifically for B2B sellers.
- Client First Commitment – Your success is our shared reward.
Is BigCommerce Right for Your B2B Business?
If your B2B organization struggles to serve business buyers digitally with the same standards as B2C, BigCommerce provides the flexibility and advanced capabilities required to make the shift successfully.
To determine if BigCommerce is the right B2B ecommerce platform for your business, ask yourself:
- Are business buyers frustrated with our digital commerce experience?
- Does our site lack capabilities to manage B2B complexity?
- Is poor digital experience impacting loyalty and retention?
If you answered “yes” to any of these questions, the time for change is now. Contact Anchor Group today to explore how BigCommerce can transform the way you sell to businesses online.
